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Mistakes when creating a logo for a small business

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hace 1 mes

Ivan Vorobiov (Work)

What mistakes should you avoid when creating a logo for a small business? After all, the logo is the first thing that customers see, and the perception of the company depends on it. Often there are logos that are too complex, overloaded with details or do not convey the essence of the brand. Some people use template solutions, which makes the logos become non-unique. How do you avoid these and other mistakes?

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Ben bemer

hace 1 mes

One of the main problems is a complicated or cluttered design. Small businesses should strive for simplicity and clarity, because the logo will be used on different media, from business cards to websites. Another common mistake is ignoring readability. If the logo contains text, it should be easy to read even in a reduced form. Colors also play a huge role: too bright or poorly matched shades can cause a negative perception. In addition, it is important not just to create a beautiful picture, but to take into account the relationship of the logo with the name of the brand. At the stage of work should carefully [https://waterfallmagazine.com/simple-logo-maker-shaping-brand-identities/](choose a company name), so that the logo corresponded to its meaning and conveyed the key values of the business. Another mistake is using cliparts or template images that other companies may have