Ad revenue has taken a serious hit with all the adblockers people use nowadays. My site traffic looks good but monetization is terrible because half my visitors block everything. Been researching different approaches and found some interesting bypassing adblock strategies that don't involve annoying popups or breaking user experience. The key is being smarter about ad delivery rather than fighting the blockers directly. Native advertising, server-side insertion, and content-integrated promotions work way better than traditional banner ads anyway. Users get less intrusive experience while publishers can still generate revenue. It's about adapting to how people actually browse the web instead of forcing outdated ad formats on them