My online store gets traffic from different sources and I wanted to understand which marketing channels actually bring in paying customers. I started using ecommerce attribution tools and it really helped clarify the customer journey. RedTrack shows me exactly how customers interact with multiple touchpoints before purchasing so I can see which channels deserve credit. The platform connects all my traffic sources in one dashboard and the numbers actually match my real sales data. Now I understand that some customers click Facebook ads first then convert through email later and RedTrack tracks that full path
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