Creative Tools for Curious Minds

Founded in Helsinki in 2008 as a fully web-based online photo and image editor to serve as an alternative for the 90% of users who only use 10% of Photoshop’s tools and features, Sumopaint was conceived by our founder Lauri Koutaniemi, whose former work doing R&D for Rovio’s Fun Academy inspired his dream of changing education worldwide, so it’s more fun and engaging to learn.

This is a core value everyone at Sumo shares, so our mission is simple: we want to ensure creative potential is unleashed, rather than lost to the daily grind of modern life: rigid schooling, centuries-old education systems which don’t meet the needs of contemporary students, and the responsibilities and burdens of adult life.

Sumopaint fulfilled this primal need for unleashing our creativity in an increasingly digital world that so many don’t even realize they’re lacking.

This is why we’ve grown organically from our inception, with little marketing or sales efforts prior to 2020. In 2016 Sumopaint surpassed 30 million unique users in its lifespan, and our premium subscription services have been available for one-tenth the cost of our competitor’s suite.

We’re continuing to foster digital creativity and offer creatives — and creative professionals — a cost effective, streamlined alternative to expensive, inefficient, and bulky creative suites with steep learning curves.

We believe that to use creative tools you should need only Internet access, so our tools boost your imagination so you can remember how to smile again.

Not everyone is visually inclined, so in addition to Sumopaint, we built Sumotunes, Sumo3d, Sumocode, Sumovideo and Sumophoto. Each app in our suite is gamified so they're easy to learn and easier to teach, because we believe everyone should have faith in their creativity. This way, it can’t ever become lost potential.

Our Results

In the 12 years since its conception, Sumopaint has grown by word of mouth with minimal marketing until now. This has given us the unique opportunity to expand the original app into a comprehensive suite of tools that cultivate unique expression in our users and make learning digital creative skills accessible and fun, no matter if you’re 5 or 105. Even so, the success of our efforts astonish us:


users on our platforms


years of experience in SaaS


saved images


schools using our educational apps

Who We Are

Pasi Joronen

Co-Founder & CEO

Lauri Koutaniemi

Co-Founder & Chairman

Andrea Giannini

Co-Founder & CTO

Arturo Paracuellos

Co-Founder & Creative Director

Yana Ulanova

Sales Manager

Em Seikkanen

Communications Director

Otto Myllynpää

Marketing Director

Henri Huotari

Community Manager

Ilhan Akalin

Quality Assurance Lead

Miika Kuisma

Front End Developer