When it comes to short-form video content, TikTok or YouTube Shorts are most often mentioned. But I decided to explore a less obvious example: the reelshort platform. It focuses on super-short episodes with a dramatic plot, where each episode lasts 1-2 minutes. This is convenient for viewers with limited time, but at the same time requires creators to be able to "hook" from the first seconds. What is especially interesting is that reelshort develops the genre of series specifically in a mobile format, where every cliffhanger matters.