I spent a long time looking for an answer, testing different options at all stages of the funnel - from the lead magnet to the final deal. And here's what became a real breakthrough: a personalized trigger letter in conjunction with non-standard audience segmentation. I began to further divide the audience by interests and level of involvement, and not just by demographics. This made it possible to fine-tune communications. The advice from the blog https://matterapp.com/blog/building-a-high-converting-marketing-funnel was especially helpful - it is very clearly described how to build a funnel so that it does not just lead the client, but captivates him at every step. It is thanks to such materials that I revised my strategy and focused on building trust, not aggressive sales. And when a letter appears in the chain that perfectly meets the needs of the segment - that's when real conversions happen.