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The process of building your marketing strategy

596

3 weeks ago

Albert Corokin

I spent a long time looking for an answer, testing different options at all stages of the funnel - from the lead magnet to the final deal. And here's what became a real breakthrough: a personalized trigger letter in conjunction with non-standard audience segmentation. I began to further divide the audience by interests and level of involvement, and not just by demographics. This made it possible to fine-tune communications. The advice from the blog https://matterapp.com/blog/building-a-high-converting-marketing-funnel was especially helpful - it is very clearly described how to build a funnel so that it does not just lead the client, but captivates him at every step. It is thanks to such materials that I revised my strategy and focused on building trust, not aggressive sales. And when a letter appears in the chain that perfectly meets the needs of the segment - that's when real conversions happen.

Comments (2)

Max Wise

2 weeks ago

This is truly valuable material that opened my eyes to many aspects of building an effective marketing funnel. To be honest, I had not previously attached due importance to the details at each stage - from attracting attention to conversion, but after reading the article, many things fell into place. I was especially pleased with how structured and clearly the key elements were presented: target audience, unique value proposition, testing and optimization methods. The practical advice that is easy to apply even in a small project was very useful. Thank you for not just sharing useful information, but for actually helping to understand the topic. It is rare to find such recommendations that really work.

Wesley Taylor

2 weeks ago

This was a really valuable insight that helped me take a fresh look at my approach to building a customer journey. I especially liked how the authors analyze each stage of the funnel - from attracting attention to retention and repeat sales, while focusing not just on numbers, but on the real needs of the audience. I really resonated with the idea of "emotional connection with the client" as a key element of conversion. This is something that is often forgotten when chasing metrics. Thanks to the article, I have already started making adjustments to my strategy and see how communication with the audience comes to life. Your advice was not just useful - it became a turning point in my marketing thinking.